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Towards a Framework for Web 2.0 Community Success: A Case of YouTube

Author

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  • Joshua Chang

    (Curtin University of Technology, Australia)

  • Clifford Lewis

    (University of Wollongong, Australia)

Abstract

Although ample research has been conducted on the topic of community, there is still much research to be done on online communities. More specifically, there is a paucity of research on the topic of building successful Web 2.0 communities like YouTube—the top ranked Web 2.0 video sharing website. In this paper, a framework for Web 2.0 community success is proposed based on a theoretical review and an empirical study of YouTube using a dual approach consisting of content analysis and grounded theory interviews. The findings identify specific internal and external factors that are important for the success of YouTube as a Web 2.0 community. A framework of Web 2.0 community success is also proposed, which is useful in the planning and administration of Web 2.0 Communities.

Suggested Citation

  • Joshua Chang & Clifford Lewis, 2011. "Towards a Framework for Web 2.0 Community Success: A Case of YouTube," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 9(2), pages 1-14, April.
    • Handle: RePEc:igg:jeco00:v:9:y:2011:i:2:p:1-14
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