Publicly Available Computers: An Investigation of Transactional Website Use through Computers in Public Locations

Businesses and governments continue to expand the use of the internet to access and provide a wide range services to consumers. This change in service delivery presents a potential access barrier for people who do not have access to the internet available in their homes. Publicly available computers attempt to bridge this gap; however, it is not clear if people are willing to use computers in these environments to engage in the full range of web-based activities, particularly online transactions. We expand Triandis’ modified TRA model to consider user characteristics and the impact of the physical and virtual environment on public transactional use of websites. Results indicate that people are sensitive to the physical environment surrounding the computer and that Internet self-efficacy supports public transactional use while individual need for privacy deters transactional use in a public environment. In addition, people without personal internet access do complete transactions at other non-public locations and that completing transactions from non-public locations is a strong determinant of public transactional use.