IDEAS home Printed from
   My bibliography  Save this article

The Impact of Data Synchronization Adoption on Organizations: A Case Study


  • Susan G. Zucker

    (Cabot Creamery/Agri-mark Cooperative, USA)

  • Shouhong Wang

    (University of Massachusetts - Dartmouth, USA)


Data synchronization is required for supply chain management in the B2B e-commerce environment. This case study examined the impact of the adoption of data synchronization on three large consumer product goods organizations. The study identified process and structural inadequacies that developed as the result of the implementation, as well as how these organizations recognized benefits and future opportunities after data synchronization adoption. The findings revealed the significance of internal alignment around data cleansing and accuracy, as well as opportunities for improved external alignment from a systems perspective. Synergy created between product item management, data synchronization, and internal champions existed at all three companies. The workflow re-design, process improvements and standards development imposed on these organizations by the clean data requirement of data synchronization provided the greatest benefits from the data synchronization process.

Suggested Citation

  • Susan G. Zucker & Shouhong Wang, 2009. "The Impact of Data Synchronization Adoption on Organizations: A Case Study," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 7(3), pages 44-64, July.
  • Handle: RePEc:igg:jeco00:v:7:y:2009:i:3:p:44-64

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jeco00:v:7:y:2009:i:3:p:44-64. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journal Editor). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.