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The Role of Facilitating Conditions and Institutional Trust in Electronic Marketplaces

  • Pauline Patnasingam

    (Central Missouri State University, USA)

  • David Gefen

    (Drexel University, USA)

  • Paul A. Pavlou

    (University of California, Riverside, USA)

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    Given the uncertainties of e-business, this paper examines the role of institutional trust, which has been viewed as a key facilitator of electronic marketplaces (Pavlou, Tan, & Gefen 2003). In doing so, we draw upon the principles of research on traditional EDI via value-added-networks to develop a set of theory-driven institutional trust-building facilitating conditions; namely, (a) IT connectivity, (b) standards, (c) security, and (d) uniform product descriptions. This study has implications for (1) the nature and role of institutional trust in e-marketplaces, (2) the strategic design of trust-building mechanisms in e-marketplaces, and (3) an extension of the literature on institutional trust.

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    Article provided by IGI Global in its journal Journal of Electronic Commerce in Organizations (JECO).

    Volume (Year): 3 (2005)
    Issue (Month): 3 (July)
    Pages: 69-82

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    Handle: RePEc:igg:jeco00:v:3:y:2005:i:3:p:69-82
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