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E-Commerce Education in China: Driving Forces, Status, and Strategies

Author

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  • Xianfeng Zhang

    (Xi’an Jiaotong University, China)

  • Qi Li

    (Xi’an Jiaotong University, China)

  • Z. Lin

    (Texas Tech University, USA)

Abstract

With an explosive growth of e-businesses worldwide, e-commerce in China is booming, leading to the development of e-commerce education. This paper is intended to investigate whether the education system in China accords well with the market demand and the status of e-commerce programs in China in order to seek strategies for China to cope with the challenges of global e-commerce empowered by fast updated information technologies. First, we construct a four-layer conceptual model to describe the relevant factors influencing e-commerce and e-commerce education. We then present the status of China’s e-commerce education in different educational categories. Although we find that current problems in China’s e-commerce education can be resorted in quantity and quality aspects, it generally is on the right track. Finally, we propose several main strategies for promoting the development of e-commerce education, in which the education system reformation is top priority and in which the government will play a critical role.

Suggested Citation

  • Xianfeng Zhang & Qi Li & Z. Lin, 2005. "E-Commerce Education in China: Driving Forces, Status, and Strategies," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 3(3), pages 1-17, July.
    • Handle: RePEc:igg:jeco00:v:3:y:2005:i:3:p:1-17
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