Framework for User Perception of Effective E-Tail Web Sites
This study presents the development of an empirically validated framework for usersâ€™ perception of effective Web sites for retail e-commerce (E-tail). In particular, we attempted to answer the main research questions: What are the major designs determining E-tail Web site effectiveness? How do these designs support Web usersâ€™ objectives in using the Web? Based on the concept of â€œfitness for useâ€ and the reasons that consumers use the Web, we proposed that â€œeffective designs for E-tail Web sites should support Web customers for their (a) information search, (b) pleasure and (c) business transactions.â€ Then, data were collected from a survey on 427 potential Web customers. An exploratory analysis was conducted to refine the proposed framework and to provide structure of the constructs in the framework to be validated by a following confirmatory analysis. Results suggest that the major designs determining E-tail Web site effectiveness include 16 factors, with 64 Web designs supporting the three major reasons for customers to use the Web.
Volume (Year): 3 (2005)
Issue (Month): 1 (January)
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