Framework for User Perception of Effective E-Tail Web Sites
This study presents the development of an empirically validated framework for usersâ€™ perception of effective Web sites for retail e-commerce (E-tail). In particular, we attempted to answer the main research questions: What are the major designs determining E-tail Web site effectiveness? How do these designs support Web usersâ€™ objectives in using the Web? Based on the concept of â€œfitness for useâ€ and the reasons that consumers use the Web, we proposed that â€œeffective designs for E-tail Web sites should support Web customers for their (a) information search, (b) pleasure and (c) business transactions.â€ Then, data were collected from a survey on 427 potential Web customers. An exploratory analysis was conducted to refine the proposed framework and to provide structure of the constructs in the framework to be validated by a following confirmatory analysis. Results suggest that the major designs determining E-tail Web site effectiveness include 16 factors, with 64 Web designs supporting the three major reasons for customers to use the Web.
Volume (Year): 3 (2005)
Issue (Month): 1 (January)
|Contact details of provider:|| Web page: http://www.igi-global.com|
When requesting a correction, please mention this item's handle: RePEc:igg:jeco00:v:3:y:2005:i:1:p:13-34. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journal Editor)
If references are entirely missing, you can add them using this form.