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Conceptualizing B2C Businesses as a New Category of Services

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  • Anil Pandya

    (Northeastern Illinois University, Chicago, USA)

  • Nikhilesh Dholakia

    (University of Rhode Island, USA)

Abstract

Conceptualizing B2C businesses as an innovative class of technology-infused services yields insights into the factors that may lead to success or failure of such businesses. Drawing from services’ marketing literature and recent thinking on Internet service metrics, this paper presents a framework for analyzing B2C businesses.

Suggested Citation

  • Anil Pandya & Nikhilesh Dholakia, 2005. "Conceptualizing B2C Businesses as a New Category of Services," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 3(1), pages 1-12, January.
    • Handle: RePEc:igg:jeco00:v:3:y:2005:i:1:p:1-12
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