Wiring Watkins University: Does IT Really Matter?
This case describes the â€œwiringâ€ of Watkins University (a fictional name for a real Midwestern university) between 1997 and 2003 as the university responded to competitive pressures in the higher education market. After describing the University and the competitive challenges it faced, the case takes the student into a strategy session between the organizationâ€™s CFO, CTO and Provost as they review progress on four key initiatives: Web based teaching, student laptop program, a Web based ERP implementation and a proposed â€œone cardâ€ system. Questions are raised as to acceptance of the technology, the impact of these initiatives on the organizationâ€™s strategic posture and competitiveness, IT budget planning, and future steps for the organization to take.
Volume (Year): 2 (2004)
Issue (Month): 4 (October)
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