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Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps: Perspectives on E-Commerce Success

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  • Shekhar Shukla

    (S.P. Jain Institute of Management and Research, Mumbai, India)

  • B.K. Mohanty

    (IIM Lucknow, Uttar Pradesh, India)

  • Ashwani Kumar

    (IIM Lucknow, Uttar Pradesh, India)

Abstract

The article presents a unique approach to explore and evaluate the critical factors of supply chain management-marketing (SCM-M) interfaces in e-commerce. This article systematically identifies the critical factors of SCM-M interface in e-commerce using DeLone and McLean (D&M) Model of IS Success. The critical factors identified are used to form the dynamic scenarios based on Fuzzy Cognitive Maps (FCM) for strategizing the e-commerce success. To understand and evaluate the proposed research methodology, some scenarios were developed based on the critical factors of SCM-M interface in e-commerce. The analysis of these scenarios aid in identifying the improvement areas as well as strategizing and improving those areas of SCM-M interface in e-commerce for enhanced customer satisfaction and leveraging organizational success.

Suggested Citation

  • Shekhar Shukla & B.K. Mohanty & Ashwani Kumar, 2020. "Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps: Perspectives on E-Commerce Success," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 18(1), pages 59-88, January.
    • Handle: RePEc:igg:jeco00:v:18:y:2020:i:1:p:59-88
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