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Applying Fuzzy Clustering to Examine Marketing Strategy of Tourism Brand in Mobile Internet Era

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  • Yuping Jin

    (Department of Mathematics, Mudanjiang Normal University, Mudanjiang, China)

Abstract

Mobile internet technology is the development of modern communication technology and internet technology, which guides the progress of modern communication and the information field. It enables most users to access the internet easily with just a mobile phone through a powerful and convenient mobile network. Compared with the traditional ways of television advertising and television broadcasting, there is a clear advantage to expand the development of tourism by using the mobile internet. Therefore, it is important to study the development of tourism industry in the context of the mobile internet era. Based on the analysis of the characteristics of mobile internet, and its impact on the tourism industry, this article uses the intelligent push algorithm based on fuzzy K-means clustering to construct the similarity matrix. Then, the efficiency is pushed, and reasonable information is sent to users by the calculated degree of interest. In this way, people can realize a more perfect tourism development strategy based on the background of the mobile internet era.

Suggested Citation

  • Yuping Jin, 2019. "Applying Fuzzy Clustering to Examine Marketing Strategy of Tourism Brand in Mobile Internet Era," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 17(2), pages 29-41, April.
    • Handle: RePEc:igg:jeco00:v:17:y:2019:i:2:p:29-41
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