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Personalized Recommendation Based on Contextual Awareness and Tensor Decomposition

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  • Zhenjiao Liu

    (School of Information Science and Engineering, Qilu Normal University, Ji'nan, China)

  • Xinhua Wang

    (School of Information Science and Engineering, Shandong Normal University, Ji'nan, China)

  • Tianlai Li

    (Office of information technology, Shandong Normal University, Ji'nan, China)

  • Lei Guo

    (School of Management Science and Engineering, Shandong Normal University, Ji'nan, China)

Abstract

In order to solve users' rating sparsely problem existing in present recommender systems, this article proposes a personalized recommendation algorithm based on contextual awareness and tensor decomposition. Via this algorithm, it was first constructed two third-order tensors to represent six types of entities, including the user-user-item contexts and the item-item-user contexts. And then, this article uses a high order singular value decomposition method to mine the potential semantic association of the two third-order tensors above. Finally, the resulting tensors were combined to reach the recommendation list to respond the users' personalized query requests. Experimental results show that the proposed algorithm can effectively improve the effectiveness of the recommendation system. Especially in the case of sparse data, it can significantly improve the quality of the recommendation.

Suggested Citation

  • Zhenjiao Liu & Xinhua Wang & Tianlai Li & Lei Guo, 2018. "Personalized Recommendation Based on Contextual Awareness and Tensor Decomposition," Journal of Electronic Commerce in Organizations (JECO), IGI Global Scientific Publishing, vol. 16(3), pages 39-51, July.
    • Handle: RePEc:igg:jeco00:v:16:y:2018:i:3:p:39-51
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