IDEAS home Printed from https://ideas.repec.org/a/igg/jeco00/v16y2018i2p64-82.html
   My bibliography  Save this article

The Role of Individualization and Project Learning for Cloud Service Profitability

Author

Listed:
  • Alexander Herzfeldt

    (Technical University of Munich (TUM), Munich, Germany)

  • Thomas Wolfenstetter

    (Technical University of Munich (TUM), Munich, Germany)

  • Christoph Ertl

    (Technical University of Munich (TUM), Munich, Germany)

  • Helmut Krcmar

    (Technical University of Munich (TUM), Munich, Germany)

Abstract

This article describes how cloud computing has been one of the most important IT topics in recent years. In increasingly greater numbers, service providers have entered this dynamic market turning it into one of the most competitive markets in modern IT industry. As the market matures, many providers are struggling with profitability issues. Studies on cloud services have primarily approached the topic from a technical or customer's perspective, neglecting the provider's perspective. In this article, the authors address business aspects of cloud services from the provider's perspective. Based on an empirical study of 78 cloud service providers, they analyse the impact of service individualization and project learning on service delivery cost and profitability. The results indicate that while project learning merely helps to reduce service delivery costs, service individualization positively affects profitability.

Suggested Citation

  • Alexander Herzfeldt & Thomas Wolfenstetter & Christoph Ertl & Helmut Krcmar, 2018. "The Role of Individualization and Project Learning for Cloud Service Profitability," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 16(2), pages 64-82, April.
    • Handle: RePEc:igg:jeco00:v:16:y:2018:i:2:p:64-82
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/JECO.2018040104
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jeco00:v:16:y:2018:i:2:p:64-82. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.