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Factors Affecting Users' Release Behavior Intention Based on WeChat Innovation Platform: An Exploratory Study

Author

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  • Wanxin Xue

    (Beijing Union University, Management College, Beijing, China)

  • Yilei Pei

    (Beijing Union University, Management College, Beijing, China)

  • Dandan Li

    (Beijing Union University, Management College, Beijing, China)

  • Yi Li

    (Beijing Union University, Management College, Beijing, China)

Abstract

WeChat is a typical representative of mobile media technology, which changes the way people live and work. This paper explores influence factors of users' release behavior intention, from the perspective of recessive perception factors of technology acceptance and obvious factors of task technology fit based on the integration theory of Motivation Model theory (MM) and Need-Technology Fit theory (NTF). Some suggestions are put forward to improve users' behavior intention and actual behaviors, to provide the reference for the optimization of mobile social media information technology.

Suggested Citation

  • Wanxin Xue & Yilei Pei & Dandan Li & Yi Li, 2017. "Factors Affecting Users' Release Behavior Intention Based on WeChat Innovation Platform: An Exploratory Study," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 15(4), pages 72-82, October.
    • Handle: RePEc:igg:jeco00:v:15:y:2017:i:4:p:72-82
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