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Stakeholders' Views on Self-Regulation to Protect Consumers in E-Retailing

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  • Huong Ha

    (UONS, Jln Bukit Ho Swee, Singapore)

Abstract

This article explores the views of e-consumers, e-retailers and other stakeholders (government agencies, industry and consumer associations), regarding self-regulation to protect e-consumers. Primary data were collected from three web-based surveys. A total of 166, 28 and 20 responses from e-consumers, e-retailers and other stakeholders, respectively, were collected. Descriptive statistics and content analysis were used to analyse the data. The findings suggest that e-consumers and other stakeholders did not favour self-regulation, whereas as e-retailers preferred to adopt self-regulation to protect e-consumers.

Suggested Citation

  • Huong Ha, 2017. "Stakeholders' Views on Self-Regulation to Protect Consumers in E-Retailing," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 15(3), pages 83-103, July.
    • Handle: RePEc:igg:jeco00:v:15:y:2017:i:3:p:83-103
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