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A Cloud Computing-Based Model of E-Commerce Adoption for Developing Countries

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  • Ghada Refaat El Said

    (Management Information Systems Department, Future University in Egypt (FUE), New Cairo, Egypt)

Abstract

While e-commerce can contribute significantly to the economies of developing countries, challenges may include a lack of telecommunications infrastructure, low Internet and credit card penetration, lack of skilled professionals and insufficient delivery systems. Cloud computing offers a solution to most of these challenges, providing access to a low-cost, reliable and flexible internet-based infrastructure. However, there is little empirical validation of the adoption of cloud computing in e-commerce; to bridge that gap, the present study proposes a cloud-based model of e-commerce adoption. Based on a survey of leaders of 175 small, medium, and large ICT firms in Egypt, a developing country where e-commerce is expected to boom in the coming years, the proposed model empirically validates organizational, technical and contextual factors that would make e-commerce adoption more effective for business, governments and service providers.

Suggested Citation

  • Ghada Refaat El Said, 2017. "A Cloud Computing-Based Model of E-Commerce Adoption for Developing Countries," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 15(3), pages 64-82, July.
    • Handle: RePEc:igg:jeco00:v:15:y:2017:i:3:p:64-82
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