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Models of Customer Experience for B2C E-Commerce Enterprises

Author

Listed:
  • Yilei Pei

    (Department of Information Management, Beijing Union University, Beijing, China)

  • Wanxin Xue

    (Department of Information Management, Beijing Union University, Beijing, China)

  • Dandan Li

    (Department of Information Management, Beijing Union University, Beijing, China)

  • Yong Su

    (95997 Unit of PLA, Beijing, China)

Abstract

With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. The good customer experience can promote customers' perception of the service level of B2C E-commerce enterprises. Based on previous research literature, the research elaborates effect factors of customer experience of B2C E-commerce enterprises, such as website usefulness, website ease of use, transaction costs, customer involvement and Internet word of mouth; establishes the model of customer experience of B2C E-commerce enterprises based on the technology acceptance model and points out the directions for future research.

Suggested Citation

  • Yilei Pei & Wanxin Xue & Dandan Li & Yong Su, 2016. "Models of Customer Experience for B2C E-Commerce Enterprises," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 14(1), pages 24-33, January.
    • Handle: RePEc:igg:jeco00:v:14:y:2016:i:1:p:24-33
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