IDEAS home Printed from https://ideas.repec.org/a/igg/jeco00/v12y2014i4p46-56.html
   My bibliography  Save this article

A Study on the Price Decisions of the Dual-Channel Composite Decision in B2C Mode

Author

Listed:
  • Haoxiong Yang

    (Business School, Beijing Technology and Business University, Beijing, China & Collaborative Innovation Centre for State-owned Assets Administration, Beijing, China)

  • Wen Wang

    (Business School, Beijing Technology and Business University, Beijing, China)

Abstract

This paper studies the subject of pricing decisions of online dual-channel based on hybrid decisions wherein a manufacturer introduces direct online marketing channels beyond the traditional online retail channels. The purpose is to study how to balance the interests of different online channels and maximize the overall efficiency of the channel. Having considered both online channels' satisfaction and the hidden costs of channel selection, by means of the demand function of both channels derived from a consumer utility and selection model, the author investigates the impacts of these two factors on the online dual-channel pricing decisions. This article also further analyzes the impact of changes in these two factors for manufacturers, retailers and channel' total revenue, with the purpose to provide decision-making reference for the enterprises' managers in the supply chain to develop optimal pricing strategies.

Suggested Citation

  • Haoxiong Yang & Wen Wang, 2014. "A Study on the Price Decisions of the Dual-Channel Composite Decision in B2C Mode," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 12(4), pages 46-56, October.
    • Handle: RePEc:igg:jeco00:v:12:y:2014:i:4:p:46-56
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jeco.2014100105
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jeco00:v:12:y:2014:i:4:p:46-56. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.