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A 3D Virtual Space for the E-Commerce Strategy Model

Author

Listed:
  • Gong Cheng

    (Department of Economic Management, NanJing College of Chemical Technology, Jiangsu, China)

  • Changrui Yu

    (School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai, China)

  • Kecheng Liu

    (Informatics Research Centre, Henley Business School, University of Reading, Reading, UK)

Abstract

In recent years, innovative applications of electronic commerce (e-commerce) are facing the challenges of mobile commerce (m-commerce) and ubiquitous commerce (u-commerce). To address these challenges and improve the competitiveness of e-commerce, the three-dimensional e-commerce (3DEC) theory is proposed and a 3DEC business strategy model is built up in this study. The new conceptual 3DEC model incorporates the industrial environment analysis, SWOT analysis, and business model canvas (BMC). As a case demonstrated in the British Museum program, this model brings benefits to a wide range of organizations in public and private sectors, as well as e-commerce researchers and practitioners.

Suggested Citation

  • Gong Cheng & Changrui Yu & Kecheng Liu, 2014. "A 3D Virtual Space for the E-Commerce Strategy Model," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 12(2), pages 59-73, April.
    • Handle: RePEc:igg:jeco00:v:12:y:2014:i:2:p:59-73
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