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The Evolution from E-Commerce to M-Commerce: Pressures, Firm Capabilities and Competitive Advantage in Strategic Decision Making

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  • Esther Swilley

    (Kansas State University, USA)

  • Charles F. Hofacker

    (Florida State University, USA)

  • Bruce T. Lamont

    (Florida State University, USA)

Abstract

This study focuses on the isomorphic pressures and firm capabilities that affect strategic decision-making in organizations in the context of m-commerce. The authors take into consideration that the three isomorphic forces set forth by DiMaggio and Powell (1983), mimetic, coercive and normative pressures, work together to impact strategic decisions based on stakeholder influences. This study found that the effects of mimetic pressures seen in results of previous studies may be the result of model misspecification. Findings also indicate that firms want to leverage capabilities gained from e-commerce in the m-commerce wave in order to gain a competitive advantage in the marketplace

Suggested Citation

  • Esther Swilley & Charles F. Hofacker & Bruce T. Lamont, 2012. "The Evolution from E-Commerce to M-Commerce: Pressures, Firm Capabilities and Competitive Advantage in Strategic Decision Making," International Journal of E-Business Research (IJEBR), IGI Global, vol. 8(1), pages 1-16, January.
    • Handle: RePEc:igg:jebr00:v:8:y:2012:i:1:p:1-16
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jebr.2012010101
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    Cited by:

    1. Yen-Chun Chou & Benjamin B. M. Shao, 2021. "Adoption and Performance of Mobile Sales Channel for e-Retailers: Fit with M-Retail Characteristics and Dependency on e-Retailing," Information Systems Frontiers, Springer, vol. 23(3), pages 681-694, June.

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