IDEAS home Printed from https://ideas.repec.org/a/igg/jebr00/v7y2011i4p31-49.html
   My bibliography  Save this article

Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy

Author

Listed:
  • Mabel T. Kung

    (California State University at Fullerton, USA)

  • Yi Zhang

    (California State University at Fullerton, USA)

Abstract

The innovative and dynamic nature of E-business enables small companies to compete with multinational corporations via online marketing. This paper serves as a guide from a practitioner’s perspective to embark in E-business while traditional marketing strategies are diminished. Three E-business adoption models for small enterprises are discussed. Planning involving new media, Internet technological capabilities and marketing strategies are examined. A literature review on new media gives a comprehensive study of online marketing. To evaluate the effectiveness of the E-business approach, a case study of a family chain of hotels is presented.

Suggested Citation

  • Mabel T. Kung & Yi Zhang, 2011. "Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy," International Journal of E-Business Research (IJEBR), IGI Global, vol. 7(4), pages 31-49, October.
    • Handle: RePEc:igg:jebr00:v:7:y:2011:i:4:p:31-49
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jebr.2011100103
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jebr00:v:7:y:2011:i:4:p:31-49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.