IDEAS home Printed from https://ideas.repec.org/a/igg/jebr00/v2y2006i4p94-114.html
   My bibliography  Save this article

Morethailand.com: Online Travel Intermediary

Author

Listed:
  • Pongsak Hoontrakul

    (Sasin of Chulalongkorn University, Thailand)

  • Sunil Sahadev

    (University of Sheffield, UK)

Abstract

The case study showcases morethailand.com, an e-intermediary in the tourism industry. Based out of Thailand, the firm is in the process of finding a niche for itself through innovative online and offline marketing strategies with the constraint of limited resources. The case study attempts to focus on the e-business challenges in the travel and tourism sector especially in a developing country like Thailand. It specifically highlights the clash between the traditional and modern form of intermediaries in the travel and tourism sector and how it is bound to evolve in the future. A comparison between different approaches to search engine marketing offers an interesting perspective to the literature pertaining to online e-commerce. An economic view on the case is also presented.

Suggested Citation

  • Pongsak Hoontrakul & Sunil Sahadev, 2006. "Morethailand.com: Online Travel Intermediary," International Journal of E-Business Research (IJEBR), IGI Global, vol. 2(4), pages 94-114, October.
    • Handle: RePEc:igg:jebr00:v:2:y:2006:i:4:p:94-114
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jebr.2006100106
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jebr00:v:2:y:2006:i:4:p:94-114. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.