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The Effect of e-Finance Service Quality on Bank Customers' Fintech e-Loyalty: Evidence from Ethiopia

Author

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  • Wondwossen Jerene

    (Arba Minch University, Arba Minch, Ethiopia)

  • Dhiraj Sharma

    (Punjabi University, Patiala, India)

Abstract

The expansion of information communication technology (ICT) significantly influences organizations service delivering culture. The financial institutions, particularly the banking industry are one of the major sectors that invests large amount of capital for introducing new technologies. E-finance is one of the technology channels that bankers introduced to their customers to access financial services. Therefore, this study was aimed to study the effect of e-finance service quality on bank customers' fintech loyalty of using the e-finance services in future. Primary data was collected from 412 bank customers and it was analyzed using the structural equation model (SEM) through AMOS. The result revealed that both in normal operations of e-finance service and recovery services, the quality of service positively influences bank customers' satisfaction and their e-loyalty.

Suggested Citation

  • Wondwossen Jerene & Dhiraj Sharma, 2020. "The Effect of e-Finance Service Quality on Bank Customers' Fintech e-Loyalty: Evidence from Ethiopia," International Journal of E-Business Research (IJEBR), IGI Global, vol. 16(2), pages 69-83, April.
  • Handle: RePEc:igg:jebr00:v:16:y:2020:i:2:p:69-83
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