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Utilitarian and Hedonic Customer Benefits of e-Insurance: A Look at the Role of Gender Differences

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  • Saïd Aboubaker Ettis

    (College of Business, University of Jeddah, Jeddah, Saudi Arabia)

  • Mohamed Mabrouk Haddad

    (ISGG, University of Gabes, Gabès, Tunisia)

Abstract

The e-insurance adoption is an important issue that remains poorly investigated in academic research. E-insurance offer customers the possibility to obtain the most of insurance services at home, such as subscribing via the Internet to a contract of insurance, viewing and managing insurance contracts, and performing simulations. This study examined the influence of consumers' perceived benefits on their attitude toward e-insurance and its subsequent impact on behavioral intentions. The moderating effects of gender were also assessed. A survey was used for data collection. The proposed model was tested through the structural equation modeling SEM-PLS approach. Results showed that perceived hedonic and utilitarian benefits were significantly related to attitudes toward e-insurance, which was a prominent predictor of the behavioral intention to use e-insurance. This positive relationship was moderated by gender. The findings might provide insurance companies' decision-makers with information that could be useful in designing e-insurance systems and attracting customers to e-insurance.

Suggested Citation

  • Saïd Aboubaker Ettis & Mohamed Mabrouk Haddad, 2019. "Utilitarian and Hedonic Customer Benefits of e-Insurance: A Look at the Role of Gender Differences," International Journal of E-Business Research (IJEBR), IGI Global, vol. 15(1), pages 109-126, January.
    • Handle: RePEc:igg:jebr00:v:15:y:2019:i:1:p:109-126
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    Cited by:

    1. Hemant Chauhan & Ashutosh Pandey & Saurabh Mishra & Shashi Kant Rai, 2021. "Modeling the predictors of consumers’ online purchase intention of green products: the role of personal innovativeness and environmental drive," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(11), pages 16769-16785, November.

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