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Effects of Social Presence and Social Capital on User Loyalty to the Social Networking Website: The Case of Facebook Usage in Taiwan

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  • Wen-Jang (Kenny) Jih

    (Middle Tennessee State University, Computer Information Systems, Murfreesboro, TN, USA)

  • Su-Fang Lee

    (Overseas Chinese University, Department of Business Administration, Taichung, Taiwan R.O.C.)

Abstract

Electronic government initiatives play a central role in opening doors for potential voters to participate in the political process by using electronic voting systems. Electronic voting is attracting more attention by governments around the world, where many countries have exploited e-voting systems as an alternative to traditional voting in their national elections. Citizens differ in their attitude towards using e-voting. This study extended the technology acceptance model to predict the intentions to use e-voting. This paper explored the intentions of citizens to use e-voting systems by conducting an empirical research. To accomplish the main objectives of this paper, 320 surveys were collected from Jordanian citizens. The findings indicate a significant influence of perceived usefulness and perceived ease of use and security. Trust failed to predict intentions to use e-voting systems.

Suggested Citation

  • Wen-Jang (Kenny) Jih & Su-Fang Lee, 2017. "Effects of Social Presence and Social Capital on User Loyalty to the Social Networking Website: The Case of Facebook Usage in Taiwan," International Journal of E-Business Research (IJEBR), IGI Global, vol. 13(3), pages 18-32, July.
    • Handle: RePEc:igg:jebr00:v:13:y:2017:i:3:p:18-32
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