IDEAS home Printed from https://ideas.repec.org/a/igg/jebr00/v12y2016i4p57-75.html
   My bibliography  Save this article

The Effect of Utilitarian Website Features on Online Saudi Arabia Consumers Loyalty in the Case of Online Flight Booking

Author

Listed:
  • Afshan Azam

    (College of Business Administration, Al Yamamah University, Riyadh, Saudi Arabia)

Abstract

The last couple of decades have witnessed rapid technological advancements, which have consequently caused dramatic changes in the lives of consumers and their purchase behavior. Of the many causes of the rapid growth of Internet use in the last few decades, most researchers confer that the critical contribution has been the growth of Web content. This paper attempts to report a study investigating the impact of utilitarian website features on Saudi Arabian customer loyalty for booking flights online. Data collected from 340 respondents were used to test the hypotheses. Structural Equation Modeling was deployed to analyze valid data points. The study found the importance of creating loyalty by focusing on utilitarian website features. Calculative commitment is significantly influenced by utilitarian features whereas affective commitment didn't showed significantly influence by utilitarian features. Limitations, managerial implications and future research directions are discussed at the end of the paper.

Suggested Citation

  • Afshan Azam, 2016. "The Effect of Utilitarian Website Features on Online Saudi Arabia Consumers Loyalty in the Case of Online Flight Booking," International Journal of E-Business Research (IJEBR), IGI Global, vol. 12(4), pages 57-75, October.
    • Handle: RePEc:igg:jebr00:v:12:y:2016:i:4:p:57-75
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEBR.2016100104
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jebr00:v:12:y:2016:i:4:p:57-75. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.