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The Effect of E-Service Quality on Football Fan Satisfaction and Fan Loyalty toward the Websites of Their Favorable Football Teams

Author

Listed:
  • Javad Khazaei Pool

    (Department of Management, University of Isfahan, Isfahan, Iran)

  • Ali Dehghan

    (Department of Management, California Lutheran University, Thousand Oaks, CA, USA)

  • Hadi Balouei Jamkhaneh

    (Department of Management, University of Mazandaran, Babolsar, Iran)

  • Akbar Jaberi

    (Department of Sport Management, University of Tehran, Tehran, Iran)

  • Maryam Sharifkhani

    (Department of Management, University of Isfahan, Isfahan, Iran)

Abstract

The purpose of the current study was to examine the effect of electronic service quality on fan satisfaction and fan loyalty in the online environment. Selection of three hundred and fifty-six fans of a famous sports club was through random sampling using the club's website. AMOS used structural equation modeling for data analysis. Results provided strong support on the effect of electronic service quality (E-S-QUAL) on fan satisfaction and fan loyalty toward the website of their favorable football teams. Business enterprises have well researched e-service quality and loyalty. However, limited research exists in the sports context. This paper provides valuable insight into the measurement of e-service quality and fan loyalty in the sport and offers a foundation for future marketing research.

Suggested Citation

  • Javad Khazaei Pool & Ali Dehghan & Hadi Balouei Jamkhaneh & Akbar Jaberi & Maryam Sharifkhani, 2016. "The Effect of E-Service Quality on Football Fan Satisfaction and Fan Loyalty toward the Websites of Their Favorable Football Teams," International Journal of E-Business Research (IJEBR), IGI Global, vol. 12(1), pages 43-57, January.
    • Handle: RePEc:igg:jebr00:v:12:y:2016:i:1:p:43-57
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