Investigating Machine Learning Techniques for User Sentiment Analysis

Sentiment analysis identifies users in the textual reviews available in social networking sites, tweets, blog posts, forums, status updates to share their emotions or reviews and these reviews are to be used by market researchers to do know the product reviews and current trends in the market. The sentiment analysis is performed by two methods. Machine learning approaches and lexicon methods which are also known as the knowledge base approach. These. In this article, the authors evaluate the performance of some machine learning techniques: Maximum Entropy, Naïve Bayes and Support Vector Machines on two benchmark datasets: the positive-negative dataset and a Movie Review dataset by measuring parameters like accuracy, precision, recall and F-score. In this article, the authors present the performance of various sentiment analysis and classification methods by classifying the reviews in binary classes as positive, negative opinion about reviews on different domains of dataset. It is also justified that sentiment analysis using the Support Vector Machine outperforms other machine learning techniques.