IDEAS home Printed from https://ideas.repec.org/a/igg/jbir00/v3y2012i4p14-53.html
   My bibliography  Save this article

Closing the Gap between Data Mining and Business Users of Business Intelligence Systems: A Design Science Approach

Author

Listed:
  • Ana Azevedo

    (Instituto Superior de Contabilidade e Administração do Instituto Politécnico do Porto, Porto, Portugal)

  • Manuel Filipe Santos

    (Departamento de Sistemas de Informação, University of Minho, Guimarães, Portugal)

Abstract

Since Lunh first used the term Business Intelligence (BI) in 1958, major transformations happened in the field of information systems and technologies, especially in the area of decision support systems. BI systems are widely used in organizations and their importance is recognized. These systems present themselves as essential parts of a complete knowledge of business and an irreplaceable tool in the support to decision making. The dissemination of data mining (DM) tools is increasing in the BI field, as well as the acknowledgment of the relevance of its usage in enterprise BI systems. BI tools are friendly, iterative, and interactive, allowing business users an easy access. The user can manipulate directly data, having the ability to extract all the value contained into that business data. Problems noted in the use of DM in the field of BI is related to the fact that DM models are complex in order to be directly manipulated by business users, not including BI tools. The nonexistence of BI tools allowing business users the direct manipulation of DM models was identified as the problem. More of these issues, possible solutions and conclusions are presented in this article.

Suggested Citation

  • Ana Azevedo & Manuel Filipe Santos, 2012. "Closing the Gap between Data Mining and Business Users of Business Intelligence Systems: A Design Science Approach," International Journal of Business Intelligence Research (IJBIR), IGI Global, vol. 3(4), pages 14-53, October.
    • Handle: RePEc:igg:jbir00:v:3:y:2012:i:4:p:14-53
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jbir.2012100102
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jbir00:v:3:y:2012:i:4:p:14-53. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.