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BI's Impact on Analyses and Decision Making Depends on the Development of Less Complex Applications

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  • Robert Sawyer

    (I.B.I.S. Inc., USA)

Abstract

This paper addresses where BI developers have failed to create applications suited for the common end-user and provide a conceptual roadmap to address these shortfalls. It is argued that BI’s impact on analyses and decision-making depends on the development of less complex applications. Research conducted for this paper finds that BI lacks a common definition and standard, that BI tools are too complex for the common user, and that a shortage of analytical literacy relevant to BI among business professionals is a barrier to BI adoption. The paper suggests that until BI analysis tools become more “human-centric, design-oriented” and less from a “technology-centric, engineering-oriented perspective”, BI will continue to fail in its objective to routinely improve business decision-making.

Suggested Citation

  • Robert Sawyer, 2011. "BI's Impact on Analyses and Decision Making Depends on the Development of Less Complex Applications," International Journal of Business Intelligence Research (IJBIR), IGI Global, vol. 2(3), pages 52-63, July.
    • Handle: RePEc:igg:jbir00:v:2:y:2011:i:3:p:52-63
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