Predicting the Success of Ensemble Algorithms in the Banking Sector

The banking sector, like other service sector, improves in accordance with the customer's needs. Therefore, to know the needs of customers and to predict customer behaviors are very important for competition in the banking sector. Data mining uncovers relationships and hidden patterns in large data sets. Classification algorithms, one of the applications of data mining, is used very effectively in decision making. In this study, the c4.5 algorithm, a decision trees algorithm widely used in classification problems, is used in an integrated way with the ensemble machine learning methods in order to increase the efficiency of the algorithms. Data obtained via direct marketing campaigns from Portugal Banks was used to classify whether customers have term deposit accounts or not. Artificial Neural Networks and Support Vector Machines as Traditional Artificial Intelligence Methods and Bagging-C4.5 and Boosted-C.45 as ensemble-decision tree hybrid methods were used in classification. Bagging-C4.5 as ensemble-decision tree algorithm achieved more powerful classification success than other used algorithms. The ensemble-decision tree hybrid methods give better results than artificial neural networks and support vector machines as traditional artificial intelligence methods for this study.