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Strategic Study on Culture Brand in Shijiazhuang

Author

Listed:
  • Bing Zhao

    (Hebei University of Technology, and Shijiazhuang University, China)

  • Jiantao Zhao

    (Hebei University of Technology, and Hebei Academy of Governance, China)

  • Fengye Xu

    (Shijiazhuang University, China)

Abstract

Brand-driven cultural industry development was the inevitable requirement for coordinated development of regional economy and society. In order to create the culture brand of Shijiazhuang, the authors first analyzed its cultural resources, clear focus. Then created a culture brand with characteristic of Shijiazhuang by a number of strategies such as: Found a suitable site of the culture brand, cultivated spirit of the city, focus on creating superiority culture brand in Shijiazhuang, take measures to enlarge and strengthen the enterprises of culture, used modern media to multi-dimensional propaganda culture brand, implemented “Walk out” strategy of the culture brand, and strengthened human resources to support the creation of culture brand.

Suggested Citation

  • Bing Zhao & Jiantao Zhao & Fengye Xu, 2012. "Strategic Study on Culture Brand in Shijiazhuang," International Journal of Advanced Pervasive and Ubiquitous Computing (IJAPUC), IGI Global, vol. 4(1), pages 17-22, January.
    • Handle: RePEc:igg:japuc0:v:4:y:2012:i:1:p:17-22
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