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Real Estate Marketing and Factors Impacting Real Estate Purchasing: An Application on Turkey

Author

Listed:
  • Mustafa Likos

    (Çankaya University, Ankara, Turkey)

  • Mahir Nakip

    (Çankaya University, Ankara, Turkey)

  • Aytaç Gökmen

    (Çankaya University, Ankara, Turkey)

Abstract

The purpose of the study is to introduce factors impact on purchasing behavior in real estate marketing. The seven factors analyzed—location, structural factor, neighborhood, social factor, reference group, financial, advertising—have a direct effect on real estate purchasing behavior. A questionnaire prepared for this purpose was applied to 235 randomly selected people and the collected data were analyzed by variance analysis method. According to the results of the statistical analysis, factors such as location, structural factor, social factor, neighborhood, financial, advertising factor influence the purchasing behavior of the real estate, and it is observed that the reference groups do not affect the purchasing behavior.

Suggested Citation

  • Mustafa Likos & Mahir Nakip & Aytaç Gökmen, 2019. "Real Estate Marketing and Factors Impacting Real Estate Purchasing: An Application on Turkey," International Journal of Applied Management Sciences and Engineering (IJAMSE), IGI Global, vol. 6(2), pages 15-35, July.
    • Handle: RePEc:igg:jamse0:v:6:y:2019:i:2:p:15-35
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