Digital Art Intervention of the Hainan Island Tourism Highway

As the first “highway + park” demonstration belt in China, Hainan Island Tourist Highway (988 kilometers) faces challenges such as scattered resources and single guide form. Therefore, a three-layer fusion architecture of “digital art-AR-vehicle-road cloud” is constructed, and a dual-loop mechanism of “acquisition-recognition-intervention-evaluation” is designed, combining color psychology and machine learning to realize multi-modal immersive narrative on the vehicle side. Based on the A/B test results, the system immersion is improved by 36.7%, the dwell time is extended by 16 minutes, the satisfaction is improved by 0.86, and the operation is smooth (60 frames/second, delay < 40ms). The research puts forward the new concept of “highway as the stage”, verifies the significant gain of AR double-loop algorithm at the empirical level, provides reusable technical interfaces and security specifications, establishes a dual guarantee system of data sharing and digital copyright, and provides theoretical support and practical examples for the construction of smart coastal landscapes.