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Rural Tourism and the Development of Characteristic Towns in China and Its Influence on Rural Areas

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  • Zouchong Li

    (Nanchang University, China)

Abstract

This study explores the innovation pathways and sustainability of rural development in China, highlighting the critical roles of rural tourism and the construction of characteristic towns in addressing rural development challenges. Rural tourism is widely recognized as a vital driver for economic and social development in rural areas, prompting various regions to formulate supportive policies tailored to their unique characteristics.By leveraging big data analysis technology, this study seeks to integrate the development of rural tourism with the application of smart home systems. The goal is to propose precise and innovative development plans for constructing characteristic small towns. This approach aims to establish and enhance sustainable development mechanisms in rural China at both economic and social levels. Ultimately, it supports the rural revitalization strategy and fosters comprehensive, high-quality development in the context of new urbanization.

Suggested Citation

  • Zouchong Li, 2025. "Rural Tourism and the Development of Characteristic Towns in China and Its Influence on Rural Areas," International Journal of Agricultural and Environmental Information Systems (IJAEIS), IGI Global, vol. 16(1), pages 1-23, January.
    • Handle: RePEc:igg:jaeis0:v:16:y:2025:i:1:p:1-23
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