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Research on Innovation of Rural Cultural Tourism Experience Based on Virtual Reality Technology

Author

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  • Shitao Zhou

    (School of Tourism, Xinyang Agriculture and Forestry University, China)

  • Hongrong Li

    (School of Tourism, Xinyang Agriculture and Forestry University, China)

Abstract

Virtual reality technology, with its immersion and interactivity, has unique advantages in cultural heritage and tourist experience promotion. However, at present, most rural tourism is still dominated by static display and one-way communication, which is difficult to stimulate tourists' enthusiasm for participation and affect the deep cultural experience. To this end, this paper constructs an innovative path of rural cultural tourism experience integrating virtual reality technology, aiming at solving the problems of fragmentation of cultural content and single experience mode. Based on cognitive psychology and virtual interaction design theory, the trinity model of “cultural node-perceived feedback-immersive interaction” is proposed, and the prototype of immersive virtual experience system is designed, and its feasibility is verified by simulation test. The research shows that this method has promotional value for the construction of digital tourism and the dissemination of intangible resources and has strong practical guiding significance.

Suggested Citation

  • Shitao Zhou & Hongrong Li, 2025. "Research on Innovation of Rural Cultural Tourism Experience Based on Virtual Reality Technology," International Journal of Agricultural and Environmental Information Systems (IJAEIS), IGI Global Scientific Publishing, vol. 16(1), pages 1-21, January.
    • Handle: RePEc:igg:jaeis0:v:16:y:2025:i:1:p:1-21
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