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A Business Model Derived From the Chinese Context: A Case Study of “Brain Platinum”

Author

Listed:
  • Zhang Yaohui

    (Jinan University, China)

  • Luo Lei

    (Jinan University, China)

  • Xie Xuyang

    (Jinan University, China)

Abstract

The business success of “Brain Platinum” is a success of a business model based on thorough analysis of the Chinese context. Underlying its advertisements is a well designed business logic which embodies keen understanding of the Chinese situation and creation of customer value. Although there are numerous business models effective in different parts of the world, not every one could be made to work in China: only those that comply with the Chinese situation can grow and prosper in the soil of the Chinese market economy. The business model of the famous health product “Brain Platinum” is such a successful case.

Suggested Citation

  • Zhang Yaohui & Luo Lei & Xie Xuyang, 2012. "A Business Model Derived From the Chinese Context: A Case Study of “Brain Platinum”," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 3(3), pages 19-26, July.
    • Handle: RePEc:igg:jabim0:v:3:y:2012:i:3:p:19-26
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