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Recruiters’ Preferences for B-School Campus Placement: An Indian Perspective


  • S. Maheswaran

    (Institute of Management Technology, Nagpur, India)

  • R. K. Jena

    (Institute of Management Technology, Nagpur, India)


Placement has been a vital factor for future existence of b-schools in India. B-schools are trying their best to prepare their students for getting best placements available. This study explores the preference by recruiters in the campus recruitment process in India. Again, this study will useful to both recruiters and B-schools to enhance industry-institution interface.

Suggested Citation

  • S. Maheswaran & R. K. Jena, 2012. "Recruiters’ Preferences for B-School Campus Placement: An Indian Perspective," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 3(1), pages 21-28, January.
  • Handle: RePEc:igg:jabim0:v:3:y:2012:i:1:p:21-28

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