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A Trilogy of Unfortunate Events in China: Reflecting on the Management of Crises

Author

Listed:
  • Zhang A. Long

    (China University of Geosciences, China)

  • William Crandall

    (University of North Carolina at Pembroke, USA)

  • John Parnell

    (University of North Carolina at Pembroke, USA)

Abstract

In this paper, the authors address three recent organizational crises that have occurred in China; the SK-II cosmetic incident, the Sharon Stone comment on the May 2008 earthquake in China, and the melamine milk contamination crisis. Each held significant notoriety due to the crises involving major companies and an assortment of negative outcomes. After presenting an overview of each case, the authors outline their reflections on the management of these crises in relation to their cultural context.

Suggested Citation

  • Zhang A. Long & William Crandall & John Parnell, 2010. "A Trilogy of Unfortunate Events in China: Reflecting on the Management of Crises," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 1(4), pages 20-29, October.
    • Handle: RePEc:igg:jabim0:v:1:y:2010:i:4:p:20-29
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