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Study on Cultural Commercialization and Public Consumption: The Case of China

Author

Listed:
  • Yuhong Li

    (Beijing Union University, China)

  • Jingyuan Zhao

    (Beijing Union University, China)

  • Han Weixi

    (Beijing Union University, China)

Abstract

This paper demonstrates the commercializing trend and phenomenon of the contemporary culture, arguing that as an intangible commodity, culture has special and limited commercialization that it’s only a superficial homogeneity brought by cultural commercialization. Cultural commercialization is the release of cultural intensity and connotation. This paper illustrates the industrialization process of Chinese culture, probes into the cultural consumption demand and structure in contemporary China, and analyzes the cultural consumption phenomenon of the Chinese public. This paper draws a conclusion on the destined cultural commercialization and the development trend of cultural consumption in China.

Suggested Citation

  • Yuhong Li & Jingyuan Zhao & Han Weixi, 2010. "Study on Cultural Commercialization and Public Consumption: The Case of China," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 1(3), pages 23-34, July.
    • Handle: RePEc:igg:jabim0:v:1:y:2010:i:3:p:23-34
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