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Adherence: A Behavioral Economists' View

Author

Listed:
  • Michael Möcker

    (Chair of Economic Policy, University of Hagen, Hagen, Germany)

  • Klaus Mann

    (Department of Psychiatry and Psychotherapy, University Medical Center Mainz, Mainz, Germany)

Abstract

Non-adherence to medical advice is a serious problem to patients, health policy and practitioners. This article outlines concepts of behavioral economics that might lead a patient to decide against the provider's recommendations and thus to be non-adherent. Especially the timing of pay-offs and dynamic inconsistency, their uncertainty and ambiguity aversion, loss-aversion and numerous heuristics like the peak-end-rule are discussed. The paper concludes with some hints on “libertarian” paternalism that may improve the situation.

Suggested Citation

  • Michael Möcker & Klaus Mann, 2016. "Adherence: A Behavioral Economists' View," International Journal of Applied Behavioral Economics (IJABE), IGI Global, vol. 5(4), pages 41-53, October.
    • Handle: RePEc:igg:jabe00:v:5:y:2016:i:4:p:41-53
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