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An Empirical Exploration of Mental Representations in the Individual Saving Decision Process

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  • Rodica Ianole

    (Faculty of Business and Administration, University of Bucharest, Bucharest, Romania)

Abstract

The article tackles the analysis of the saving process by reviving a research methodology that explores mental representations and their economic implications. The conceptual background is updated to the latest interdisciplinary literature in behavioral economics and social psychology, extending the applications of construal level theory. The results are pointing out to a new way of understanding differences of opinion between groups (economists and sociologists) about saving behavior, usually considered irrational in the light of standard economic theory.

Suggested Citation

  • Rodica Ianole, 2014. "An Empirical Exploration of Mental Representations in the Individual Saving Decision Process," International Journal of Applied Behavioral Economics (IJABE), IGI Global, vol. 3(3), pages 48-63, July.
    • Handle: RePEc:igg:jabe00:v:3:y:2014:i:3:p:48-63
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