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Emotions, Mood and Decision Making

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  • Agnes Virlics

    (Faculty of Economics, Lucian Blaga University, Sibiu, Romania)

Abstract

Decisions are made according to a complex cognitive and emotional evaluation of the situation. The aim of the paper is to examine the effect of mood on risky investment decision making by using a mood induction procedure. The paper investigates how happy and sad mood affects risky investment decision making and whether there is a difference between the perception of fix investments and monetary investments. The analysis has been conducted focusing on individual investment decisions. Data for the research comes from a laboratory experiment, where 166 participants in happy, sad and neutral mood, filled out a questionnaire of investment decisions. The results indicate that mood does affect investment decision making, and positive and negative mood might have similar effect on the investment decision.

Suggested Citation

  • Agnes Virlics, 2014. "Emotions, Mood and Decision Making," International Journal of Applied Behavioral Economics (IJABE), IGI Global, vol. 3(2), pages 48-69, April.
    • Handle: RePEc:igg:jabe00:v:3:y:2014:i:2:p:48-69
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijabe.2014040104
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