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Net Centric Distribution of Video Signal and Must Carry Rules in the U.S



    (School of Information Studies. Syracuse University)


    (School of Information Studies. Syracuse University)


We are moving to a net centric video distribution model. There is thus a need to rethink must carry rules. In this paper we evaluate the process of transition to a model without must carry rules using an organizational change perspective: leadership; engagement and participation; planning and strategy; process; and outcome evaluation. It concludes that the U.S. Federal Communications Commission did not adequately respond to the needs of the sector and the lack of a transition strategy may have impaired the evolution of the video distribution sector towards a business model that can accomplish both access to greater variety as well as the survival of some local station producers.

Suggested Citation

  • Martha GARCIA-MURILLO & Ian MACINNES, 2010. "Net Centric Distribution of Video Signal and Must Carry Rules in the U.S," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(77), pages 79-100, 1st quart.
  • Handle: RePEc:idt:journl:cs7705

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    must carry rules; net centric video distribution; FCC.;

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L98 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Government Policy
    • H11 - Public Economics - - Structure and Scope of Government - - - Structure and Scope of Government


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