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Net Centric Distribution of Video Signal and Must Carry Rules in the U.S

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    (School of Information Studies. Syracuse University)


    (School of Information Studies. Syracuse University)

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    We are moving to a net centric video distribution model. There is thus a need to rethink must carry rules. In this paper we evaluate the process of transition to a model without must carry rules using an organizational change perspective: leadership; engagement and participation; planning and strategy; process; and outcome evaluation. It concludes that the U.S. Federal Communications Commission did not adequately respond to the needs of the sector and the lack of a transition strategy may have impaired the evolution of the video distribution sector towards a business model that can accomplish both access to greater variety as well as the survival of some local station producers.

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    Article provided by IDATE, Com&Strat dept. in its journal Communications & Strategies.

    Volume (Year): 1 (2010)
    Issue (Month): 77 (1st quarter)
    Pages: 79-100

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    Handle: RePEc:idt:journl:cs7705
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