Positive reputation – a factor of success – using the example of German food retail companies
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Keywordsstakeholders; enterprise value; Germany; positive reputations; success factors; food retailing; retail industry; retailers; reputation management; small and medium-sized enterprises; SMEs; flat hierarchies; hierarchical structures; positive impact; added value; globalisation; competitive pressures; competitiveness; customer loyalty; qualified personnel; shareholders; employees; corporate reputation; entrepreneurs; entrepreneurship; entrepreneurialism; relations management; relationships; value creation; sustainable development; sustainability.;
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