Positive reputation – a factor of success – using the example of German food retail companies
The positive impact of a well organised reputation management has been sufficiently discussed in literature. It strikes that the majority of the studies is limited to the positive impact on major enterprises. It was found, that in particular, medium-sized companies with flat hierarchy structures are eligible to generate a positive impact and higher added value. In times of globalisation and growing competitive pressure, it is especially these market participants, who will exploit every possible means to hold their grounds. In this context, customer loyalty and qualified personnel play a decisive role. Hence, this theory not only analyses the positive impact on the shareholder value in detail but also the origin and development of reputation. In the following, the benefit of positive corporate reputation for the entire German food retail enterprise as well as for the stakeholder groups 'customers' and 'employees' will be explained.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 6 (2010)
Issue (Month): 4 ()
|Contact details of provider:|| Web page: http://www.inderscience.com/browse/index.php?journalID=173|
When requesting a correction, please mention this item's handle: RePEc:ids:wremsd:v:6:y:2010:i:4:p:291-303. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Darren Simpson)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.