Perceived value as a basis for shaping the offer of service provider: cases from UK and Croatia
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Keywordscustomer values; perceived value; customer perceptions; firm perceptions; service providers; offers; customer satisfaction; customer loyalty; customer expectations; service performance; customer disappointment; customer needs; customer wants; service quality gaps; meetings industry; conference venues; banking; banks; United Kingdom; UK; Croatia; entrepreneurs; entrepreneurship; entrepreneurialism; relations management; relationships; value creation.;
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