IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Sustainable consumption and the UK's leading clothing retailers

  • Peter Jones
  • Daphne Comfort
  • Robin Bown
  • David Hillier
Registered author(s):

    This paper offers an exploratory case study of how the UK's leading clothing retailers are communicating sustainable consumption agendas to their customers within stores. A discussion of the growing awareness of the role that retailers can play in promoting sustainable consumption is followed by a literature review of sustainable consumption and an outline of the retail clothing sector within the UK. A simple visual observation and recording survey revealed that while the UK's top ten clothing retailers were providing customers with limited information on sustainable consumption, the dominant thrust of marketing communication within stores was designed to encourage consumption. The paper offers some reflections on the role of retailers and customers in driving sustainable consumption and concludes that the UK's leading clothing retailers' definitions of, and engagement with, sustainable consumption are driven by commercial imperatives as by their commitment to sustainability.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.inderscience.com/link.php?id=36678
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by Inderscience Enterprises Ltd in its journal World Review of Entrepreneurship, Management and Sustainable Development.

    Volume (Year): 6 (2010)
    Issue (Month): 3 ()
    Pages: 244-259

    as
    in new window

    Handle: RePEc:ids:wremsd:v:6:y:2010:i:3:p:244-259
    Contact details of provider: Web page: http://www.inderscience.com/browse/index.php?journalID=173

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ids:wremsd:v:6:y:2010:i:3:p:244-259. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Graham Langley)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.