IDEAS home Printed from https://ideas.repec.org/a/ids/wremsd/v20y2024i2p256-271.html
   My bibliography  Save this article

Factors affecting consumers' purchase decisions on green products in a developing market

Author

Listed:
  • Watcharapoj Sapsanguanboon
  • Wethaya Faijaidee

Abstract

As consumers are reducing their usage of environmentally destructive resources owing to increasing concerns about environmental issues, businesses in an environmentally friendly market can exploit the resulting expansion opportunities. The most crucial factors affecting consumers' purchasing decisions regarding green products are environmental awareness and social influences. Generally, the crucial factors that positively affect consumers' intentions to purchase green products include social influence, knowledge of environmental issues, environmental attitude, marketing communication, and product design and variety. Based on the results, we recommend the following for organisations that do not promote green products: the establishment of strict regulations on environmentally friendly products the production of biodegradable products, the emphasis on local ingredients, the exploitation of various media to increase consumers' awareness on green products and campaigns to reduce, refrain and stop the usage of environmentally harmful products.

Suggested Citation

  • Watcharapoj Sapsanguanboon & Wethaya Faijaidee, 2024. "Factors affecting consumers' purchase decisions on green products in a developing market," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 20(2), pages 256-271.
    • Handle: RePEc:ids:wremsd:v:20:y:2024:i:2:p:256-271
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=137122
    Download Restriction: Open Access
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:wremsd:v:20:y:2024:i:2:p:256-271. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=173 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.