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What drives sustainability practices at Rangotri? The case of a textile SME venture from India

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  • Neetu Yadav
  • Leela Rani

Abstract

SMEs play an important role in the global economy today. Given the importance of sustainability, which is intricately tied to business operations, examining what factors drive SMEs to implement elements of sustainability in their practices is a worthwhile question. This paper adopts a case study approach to present and analyse the sustainability journey, key challenges and drivers of sustainability practices of Rangotri, a textile SME in Rajasthan, India. The findings reveal that a 'turn crisis into opportunity' approach led Rangotri to adopt sustainability practices and work under SWITCH-Asia Sustainable Textiles through Sustainable Development (SUSTEX). Additionally, the values of the owner, sustainable entrepreneurship and his willingness to adopt eco-friendly processes are seen as important drivers to take the lead on the journey of environmental sustainability.

Suggested Citation

  • Neetu Yadav & Leela Rani, 2024. "What drives sustainability practices at Rangotri? The case of a textile SME venture from India," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 20(1), pages 97-116.
    • Handle: RePEc:ids:wremsd:v:20:y:2024:i:1:p:97-116
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