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A shift in inter-firm relationships towards sustainability in the Japanese video game industry

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  • Kenichi Ohkita

Abstract

This paper describes and discusses the steps by which the Japanese home video game market underwent a major shift in inter-firm relationships. Stylised facts of exhibitions led by platform providers transitioning to a more coopetitive dynamic with cooperative advertising led by competing software firms illustrate that shift. This paper finds that underlying changes in hardware technology, software release behaviour, and a joint association are the main factors in this shift.

Suggested Citation

  • Kenichi Ohkita, 2017. "A shift in inter-firm relationships towards sustainability in the Japanese video game industry," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 13(4), pages 441-449.
    • Handle: RePEc:ids:wremsd:v:13:y:2017:i:4:p:441-449
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