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Ecologically-oriented enterprises in Hungary

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  • Zsuzsanna GyÅ‘ri
  • András Ócsai

Abstract

In this paper, we describe how we conducted in-depth empirical research about the value-background and coping strategies of ecologically-oriented enterprises in Hungary. It is a common belief that companies that have an ecological orientation are at a disadvantage on competitive markets because ethical and environmentally-friendly behaviour can generate costs and lessen competitive advantages. Hence, a pro-ecology stance is at odds with competitiveness. The paper presents theoretical arguments and empirical results which suggest that ecologically-oriented enterprises can survive and even prosper in competitive environments. Research findings highlighted two preconditions which make the survival and prosperity of ecologically-oriented businesses possible. The first is that ecologically-oriented businesses are intrinsically motivated to follow their environmental and ethical goals. The second is that these businesses define success multi-dimensionally. Their definition of success includes consideration of whether their stakeholders are flourishing and whether the environment is being conserved and restored.

Suggested Citation

  • Zsuzsanna GyÅ‘ri & András Ócsai, 2014. "Ecologically-oriented enterprises in Hungary," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 10(1), pages 52-65.
    • Handle: RePEc:ids:wremsd:v:10:y:2014:i:1:p:52-65
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    Cited by:

    1. Miethlich, Boris & Oldenburg, Anett G., 2019. "Social Inclusion Drives Business Sales: A Literature Review on the Case of the Employment of Persons With Disabilities," EconStor Conference Papers 200752, ZBW - Leibniz Information Centre for Economics.

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